Microtrends: The Small Forces Behind Tomorrow's Big Changes


Mark J. Penn,
Kinney E. Zalesne

Bill Gates, Tony Blair and President Clinton are among those who have listened closely to Mark Penn. In Microtrends, you’ll understand why so many influential leaders have sought his counsel.

Penn and his co-author E. Kinney Zalesne argue that the biggest trends in America are the microtrends — the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change.

Microtrends takes the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through lively analysis. Microtrends highlights everything from business and politics to leisure and relationships.

About the Authors

Mark Penn was dubbed «the most powerful man in Washington you’ve never heard of» by The Washington Post. Mark Penn is the Founder and President of Penn, Schoen and Berland Associates and worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of government. For more information about Mark, please visit MarkPenn.com.

E. Kinney Zalesne is a Senior Consultant at Penn, Schoen and Berland Associates and has served as a White House Fellow, Counsel to U. S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.

ISBN-10: 0446580961
ISBN-13: 978–0446580960

Publisher: Twelve (September 5, 2007)

Дата публикации: 2010-11-16 02:33:01